Deal Overview
Men’s and kids’ ethnic wear brand Kisah has secured Rs 35.9 crore ($3.8 million) in its Series A funding round. The investment was led by consumer-focused fund Fireside Ventures, which contributed Rs 34 crore, with support from various individual investors.
Company Background and Traction
Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, the Kolkata-based startup has evolved from a marketplace-first model to a robust omnichannel brand. The company continues to gain traction, reporting an impressive 65% year-on-year revenue growth to Rs 41.8 crore in FY25, while concurrently doubling its profits to Rs 2 crore.
Market Context
Kisah occupies a unique position in the Indian fashion landscape by providing high-fashion, affordable ethnic wear tailored to Gen Z and millennial consumers. This Series A milestone values the company at approximately Rs 211 crore, representing a 70% valuation jump since their previous round.
Investor Strategy
- Lead: Fireside Ventures (Rs 34 Cr)
- Previous Backers: Inflection Point Ventures, Sagar Daryani, and others.
Founder Takeaways
Kisah’s success underscores the viability of the ‘accessible premium’ segment in Indian ethnic wear. By maintaining profitability while scaling revenue, the founders have demonstrated that disciplined unit economics can attract significant institutional interest even in competitive fashion markets.