Overview
Legend of Toys, a direct-to-consumer brand specializing in character-led remote-controlled vehicles, has successfully closed a ₹21 crore pre-Series A funding round. The startup, founded in 2024 by Afshaan Siddiqui and Vinay Jaisingh, has rapidly gained traction in India’s premium toy market.
Traction and Financials
The company reports an impressive ARR of ₹30 crore within just 18 months of operations, with a healthy 20% month-on-month growth rate. Significantly, the brand has achieved unit economics positivity in its D2C channels, a key metric for consumer brands seeking sustainable expansion.
Strategic Growth Plan
The fresh capital infusion will be allocated toward:
- Expanding into new play categories beyond RC vehicles
- Scaling consumer marketing and digital presence
- Investing in domestic manufacturing capabilities
- Venturing into international export markets
Market Context
The Indian toy manufacturing sector is currently undergoing a structural shift, bolstered by government initiatives. Data reveals a 52% decline in toy imports alongside a 239% surge in exports between FY15 and FY23. Legend of Toys is positioning itself to capitalize on this “Made in India” momentum by blending high-performance design with community-led storytelling.
Founder Takeaway
Legend of Toys demonstrates that success in the D2C space relies on finding a niche—in this case, high-performance hobby-grade toys—and maintaining tight control over unit economics while scaling. Founders in the consumer goods space should take note of how quickly the market is pivoting toward premiumized, locally manufactured, yet export-oriented products.