Overview of the $20 Million Financing
Metasports Interactive, the gaming startup behind the popular multiplayer cricket title Hitwicket, has secured $20 million in non-dilutive user acquisition (UA) funding from London-based firm Metica. This strategic injection of capital is designed specifically to scale the company’s marketing engine and accelerate its footprint across global markets.
Company Background and Traction
Founded by Kashyap Reddy and Keerti Singh, Metasports Interactive has successfully built a substantial player base for Hitwicket. The game has achieved 18 million users across 109 countries. The company is currently targeting 8x growth over the next 18 months, leveraging AI-led targeting and international expansion.
The Role of UA Funding
Unlike traditional equity rounds, this UA funding acts as a performance-based growth tool. Metica will provide not only capital but also a technology platform intended to optimize in-game revenue and improve unit economics, ensuring that the heavy investment in customer acquisition yields a positive return.
Strategic Context
- Previous Backers: Metasports has previously secured $8 million from investors including Prime Venture Partners, Horizon Ventures, and industry figure Harsha Bhogle.
- Growth Strategy: The firm is prioritizing expansion in key cricket-loving global markets.
- Non-Dilutive Advantage: Founders are increasingly turning to UA financing to fuel growth while preserving equity, particularly in mobile gaming where LTV (Lifetime Value) metrics are well-defined.