Company Overview
HyugaLife, operated by Pratech Brands, is a specialized Indian marketplace focused on verified nutrition, health, and wellness products. Founded by Sachin Parikh, Anvi Shah, and Neehar Modi, the company addresses the significant trust deficit in the health supplement industry through its ‘H-Tested’ initiative, which mandates independent lab verification for nutrition and heavy metals.
Deal Terms and Investors
The company successfully closed a $10.5 million (Rs 100 crore) Series A round led by IvyCap Ventures, with participation from First Bridge Fund. This follow-on capital complements a previous $6.3 million seed round raised in early 2024 from investors such as Peak XV, Spring Marketing Capital, and cricketer KL Rahul.
Strategic Growth Plans
HyugaLife intends to deploy the fresh funding across three key strategic pillars:
- AI Personalization: Enhancing the customer experience with data-driven product recommendations.
- Logistics Expansion: Building a dark store network to facilitate rapid delivery times.
- Omnichannel Presence: Expanding from an e-commerce-first model into physical offline retail.
Market Traction and Context
The platform currently hosts over 450 brands and 10,000+ SKUs. Pratech Brands demonstrated strong financial discipline in FY25, reporting revenue of Rs 45.32 crore while simultaneously narrowing losses to Rs 21.32 crore. This shift signals a maturing business model capable of scaling while improving operational efficiency in the highly competitive Indian wellness space.
Founder Takeaway
Trust is the ultimate currency in health-tech. By integrating rigorous, third-party lab verification into the shopping journey, HyugaLife has turned a market friction point into a competitive moat, proving that consumer health brands can achieve both scale and brand loyalty through radical transparency.