The Deal
Instant household services startup Pronto has secured an additional $20 million in a Series B extension, bringing the total round to $45 million. The deal, backed by Lachy Groom, has effectively doubled the company’s valuation to $200 million in just one month, highlighting explosive investor appetite for the organized labor sector.
Company Background
Founded in 2025 by Anjali Sardana, Pronto acts as a marketplace for household services including cleaning, laundry, meal preparation, and gardening. The platform focuses on the ‘organized informal labor’ vertical, providing vetted professionals to households.
Traction and Growth
The platform has shown rapid operational scaling:
- Daily bookings: Increased from 18,000 to 26,000 (approx. 780,000 monthly).
- Workforce: Expanded from 1,440 partners in January to 6,500 today.
- Utilization: Sustaining over 65% utilization rates across the platform.
Market Context
The home services market is currently a hotbed of capital. With nearly $170 million flowing into the sector (led by players like Pronto and Snabbit) since early 2025, competition is intensifying. Incumbents like Urban Company are also scaling their ‘InstaHelp’ divisions aggressively, signaling that the ‘Gig-for-Household’ model is reaching a critical inflection point.
Founder Takeaway
For founders in service-based SaaS or marketplaces, Pronto’s trajectory proves that aggressive category expansion (adding car washing and gardening) paired with rapid supply-side scaling (growing the workforce 4x in four months) is the current playbook for securing late-stage growth capital.