Salesforce has officially pivoted from being a “system of record” to a “system of agency.” The late 2025 launch of Agentforce 360 and the subsequent acquisition of Informatica (closed Nov 2025) signal a desperate but well-executed move to prevent “AI-native” CRM startups from eating their lunch.
By integrating Informatica’s data management directly into Data Cloud (now rebranded as Data 360), they’ve solved the “garbage in, hallucination out” problem that plagued early Einstein rollouts.
For founders, the “So What” is the shift in unit economics. The new Agentic Enterprise Licensing Agreement and “Flex Pricing” (pay-per-conversation) represent a transition from charging for “seats” to charging for “results.” While the platform remains a behemoth of technical debt, the introduction of Agentforce Builder—which supports “vibe coding” or natural language agent configuration—lowers the barrier for non-technical teams to deploy autonomous sales and service bots that actually have access to the full customer graph.
