The Spark

In the world of enterprise SaaS, documentation is where product adoption goes to die. By 2024, Shivali Goyal and Pritish Gupta realized that while every product manager and customer success lead needed high-quality video walkthroughs, almost none of them had the eight hours required to edit a single three-minute clip.

The “Canvas” for product tutorials wasn’t just broken; it was manually intensive and prohibitively expensive. Shivali and Pritish launched Trupeer with a contrarian thesis: the future of video isn’t about better editing tools, but about removing the “editor” from the equation entirely.

The Climb

Building in the crowded AI video space requires more than just a wrapper; it requires deep integration into the workflow of an operator. Trupeer’s early climb was defined by solving the “staleness” problem. Most product videos are obsolete the moment a UI changes. By building an AI-native engine that converts screen recordings into polished, narrated, and branded tutorials in minutes, they bypassed the traditional production bottleneck.

This focus on “low-friction high-fidelity” allowed them to secure a $3M Seed round led by Blume Ventures. They weren’t just competing with Loom; they were competing with the entire professional services budget of their clients.

The Model

Trupeer’s business mechanics are built on the Enterprise Productivity Loop.

  • The Wedge: Instant conversion of raw screen recordings into structured documentation. It solves the immediate “I don’t have time” pain point.
  • The Hook: AI-generated voiceovers and automated captioning that match brand guidelines. As teams create more videos, the cost of switching back to manual editing becomes a competitive disadvantage.
  • The Moat: Integration into the knowledge base. Once Trupeer becomes the engine for a company’s entire library of “how-to” content, it transitions from a utility to the system of record for product knowledge.

The Future

With a fresh $3M in capital, Trupeer is moving beyond simple screen recording. Their roadmap involves bridging the gap between product updates and customer education.

The goal is a world where software documents itself—where every feature release automatically triggers a suite of updated video assets across marketing, sales, and support. For Shivali and Pritish, the video is no longer the product; it is the automated byproduct of building great software.